Our childhood dream was realized when we were paid to build six models of buildings and line up 12,500 dominos to run around them, over them, and through them. Three cameras caught all the kinetic action from multiple angles. Not only did the client love the spot, but so did the media and the awards folks. The ad took in a Summit Award and a Platinum Telly Award.

We were asked to grab the attention of frequent flyers and create a unique and compelling Call-To-Action. We created this 60-second spot with anthropomorphic airplanes that only ran on closed circuit airport based TVs, on monitors at baggage carousels and on the plane’s back of seat video service. The ad was part of a larger campaign that included action kits, out of home advertising and a strong direct to consumer campaign. The Summit Awards and the Telly Awards both recognized the Video Ad for an Award and the American Association of Political Consultants gave it a Pollie Award for best campaign. 

Making an ad with a non-professional actor, a loud and leaky 1968 Chevy truck and 45 miles of winding road to cover is not as easy as you might think. Particularly when the location for the direct-to-camera delivery falls through at 6pm the night before the shoot. A great crew, a client who believed me when I said “don’t worry, I have a great plan-B” and the ability to turn on a dime made this ad a resounding success. It even ran during the 2016 Super Bowl in California. 

Too often policy debates in Washington depersonalize the issue at hand. When USAction asked us for our help to retool their campaign, we immediately switched the discussion to be about real people who were the victims of the Senate’s actions. As soon as this ad aired, Senator Feinstein of California took to the floor of the Senate chambers to ask why she was learning more about this bill on TV than in the committee hearings. She switched her vote and we sent the big corporate bailout bill to a stunning defeat. The campaign, which featured seven different victims, won a Summit Award, a Pollie from the American Association of Political Consultants and a Telly Award for overall campaign effectiveness. 

Less is more. The country’s largest privately held pharmaceutical company asked us to help breakdown the prejudices many people have about the meaning of "drug abuse”. We did that with this sparsely worded ad that featured the fresh face of a 14-year old actor in his first ever roll. Follow-up research showed this spot outperformed similarly themed ads. The campaign was picked for PR News’ Platinum Award for Best Public Service Campaign. The spot also won a shiny gold Telly Award.

When we were asked to launch this campaign we knew we had to feature real people, not actors. It makes the production job a lot tougher, but the final effect will have a greater reward. Finding just the right person wasn’t easy. Long road trips down dusty, dead end roads, unreturned calls and awkward conversations with potential candidates finally pays off when you meet someone like this hard working rancher and his kids. When you get three camera friendly cattle dogs to play along, you hit gold. 

Here is an ad Young Ideas produced in 24-hours. Call a friend to testify on camera. Check. Call another friend to shoot an ad in her house. Check. This was in opposition to Ken Buck's campaign for US Senate in Colorado. As the chair of the Colorado Republican Party said himself, this was the reason Ken Buck lost and Democrat Michael Bennet won. We couldn’t have said it any better. 

We had internal memos from asbestos manufacturing companies that showed they chose to pay out death benefits and keep reaping the rewards of their manufacturing over saving people’s lives.  The challenge was how to use the company’s internal memos in a television ad. Written on a yellow pad in a bar, pitched at the bar to the client and approved and budgeted right then and there, this ad got life on the Today Show, CNN, and went a long way to prompting 20/20 to run a full hour long segment on asbestos manufacturers. The ad was the final nail in the coffin for the Asbestos Bailout Bill and took home A Summit Award, a Telly Award and a Pollie Award. 

Want an eye catching ad? Just get some paper, an origami expert and a stop motion camera and 60 hours of shooting. It’s that simple.

Uno de nuestros anuncios favoritos de televisión en español